Daily Archives: September 14, 2011

Jackson County Harvest Fair 3

The annual Harvest Fair celebrates the bounty of the harvest with many land products displays, livestock exhibits and craft, photo and home economics exhibits that salute the harvest and upcoming holidays. Micro Brew Festival Amateur Beer & Wine Competition Chili and Backyard BBQ Cook-Off! Championship Grape Stomp Draft Horse Pulls Craft & Food Booths Livestock Displays Live Entertainment Stock dog Trials Southern Oregon Lawn Mower Racing Association (SOLMRA) Crab Feed The Rogue Run 1/2 Marathon Ballroom Dance Paint Ball

Source: YouTube

女性首入圍 9/20爭台灣最佳侍酒師

【蘇曉音╱台北報導】第二屆台灣侍酒師大賽決賽將於9/20舉行,今年初賽筆試共19位參加,有6位入圍決賽,分別是大同亞瑟頓的朱紋蘭、鼎恩創意料理的王東崧、台中樂沐的何信緯、圓頂市集的陳上智、三二行館的陳定鑫及國賓A-CUT餐廳的聶汎勳,平均年齡34歲,其中朱紋蘭是台灣舉辦侍酒師比賽以來首次入圍決賽的女性,朱紋蘭表示:「台灣人刻板印象認為侍酒師是男性,其實女性的纖細,對於餐與酒搭配更敏銳。」

冠軍可獲 法國酒莊學習之旅

根據台灣侍酒師協會統計,2010年的會員人數約80人,去年第一屆比賽結束後,會員已超過200人。今年比賽邀請了法國、台灣、日本三地6位專家,以英語、法語對選手進行侍酒專業測驗,選手預計將接受開瓶、過酒、醒酒、倒酒、盲飲與餐酒搭配建議等臨場測驗及現場餐搭酒的測試。冠軍可獲得1周的法國酒莊學習之旅,並將代表台灣參加今年東南亞侍酒師大賽,並成為2012亞洲侍酒師大賽候選人。購票入場的民眾,還能參加晚上的頒獎典禮與酒會,盡情享受美酒佳餚。

比賽項目

 

點下放大

檢查杯子

將杯子對著光源,確認杯子是否已經清洗乾淨。
朱紋蘭示範

點下放大

開紅酒

頂級餐廳通常會將紅酒置於酒籃中,侍酒師必須就著酒籃開酒。

點下放大

試飲

開瓶後需背對賓客試飲一小口,確認酒的品質。
陳上智示範

點下放大

醒酒

紅酒倒入醒酒器中,必須沿著邊緣,才能讓紅酒接觸大量空氣。

2011台灣最佳法國酒侍酒師決賽

日期:9/20(星期二) 13:30~20:00

 

Scotch Whisky Manufacturers Scottish Spirits Start India Operations

Scottish Spirits Ltd extended its operation in India in the name of Scottish Spirits PVT. Our Head Office for Indian operation is at Mumbai.  Scottish Spirits PVT is the sole India importer for Scottish Spirits LTD, which specializes in manufacturing and distributing Scotch Whisky worldwide.

 

India is the world’s largest Whisky market with over 90 million cases consumption. Scottish Spirits is sure to have an enormous rise in the number of sales here in India since it has an appreciable number of Scotch enthusiasts. The estimate is expected to have rise to about 5 million cases per year from 1 million by 2014.

 

CEO, Mr.Manish Panshal, is in charge of the INDIAN operations. He admits the fact that introducing the most wanted brand through the right channel to its fans is a hard job and the focus is right now to find the right distributors.

 

About Scottish Spirits

 

Scottish Spirits Ltd has exported its whiskies around the world since 1896. Today, Scottish Spirits Ltd bottles over 1 million cases per year and we expect to reach 5 million cases by 2012. We are currently looking to create strategic alliances and to appoint exclusive licensees worldwide.  Our main markets are China Mainland, Latin America, Carribean Islands, USA, Brazil, Africa and Russia.

Scottish Spirits, the leading whisky exporters in UK Launches Export Licensee Programs To Budget Whisky Producers.The Scottish Spirits Ltd licensing program allows whisky producers to supply whisky cheaper than their competition and enter any budget price market

For further enquiry contact Info@scottishspirits.com

For more details visit : http://www.scottishspirits.com

SCOTTISH SPIRITS LTD
Glasgow, Scotland, United kingdom.

Whisky Producers Glasgow

 

 

 

Article Source: http://www.articlesbase.com/wines-and-spirits-articles/scotch-whisky-manufacturers-scottish-spirits-start-india-operations-4001536.html

About the Author

Scottish Spirits Ltd has exported its whiskies around the world since 1896. Today, Scottish Spirits Ltd bottles over 1 million cases per year and we expect to reach 5 million cases by 2012.

 

用消費者的朋友綁架他們

用消費者的朋友綁架他們
社群媒體對品牌帶來的行銷革命,並不是在網路科技的進步,而是在社交關係的建立。Web3.0時代,社群網路上每一個社交往來,都採實名制。品牌該如何面對發生在虛擬世界裡的實際人際?

對品牌而言,社群網站「讚」的意義,在於擴散「讚」的效益。每一個「讚」都是一個背書,在社群網站的龐大社交鏈上,一個網友影響一個網友,透過親朋好友的口碑肯定,強化品牌訊息。朋友們喜歡什麼品牌?什麼訊息是他感興趣的?社群藉由同儕影響力,讓品牌訊息更具說服力。

另外,社群媒體的「篩選」功能。面對資訊爆炸的網路,網友們開始用社群媒體上的好友們,替自己篩選想要的資訊。像是Tech Meme網站就是利用社群媒體的人際鏈結,替每一個使用者,篩選出友人們每日關注的科技新聞,使用者在網站上所接收的資訊,通通都是經由朋友「讚」過、肯定過的有價值訊息。

曝光已死!品牌擁抱表達
過去品牌的行銷目的是追求「曝光」(impression),不管是廣告投放,還是活動宣傳,都講求接觸到最大範圍、最準確的消費者族群。然而曝光這一套,卻早已不適用社群行銷。林之晨鼓勵品牌「給予消費者主動發表」(expression)的機會。社群媒體上的每個消費者,都有權力自由表達意見,而品牌該做的事情,是疏通他們表達的管道,而不再只是單方面傳遞訊息,或是想要抑制任何品牌不樂見的訊息。

社群媒體 新廣告工具
Facebook介紹品牌可利用的4種臉書廣告工具:
1. 頁面(Page):品牌專屬頁面,和消費者建立社交關係。
2. 廣告(ADS):臉書首頁右列廣告欄位,品牌可設定行銷目標族群(TA),有效益播放廣告。
3. 應用程式(Platform):外掛在臉書的應用程式,透過和消費者的互動達到,宣傳效果。
4. 打卡功能(Location-Based Service):結合行動媒體,替品牌「適地化」行銷加值。

Three Reasons to Buy Whisky Online

Buy Whisky Online

 

Why is it a good idea to buy whisky online? Let me give you three reasons why I think it is a great idea.

1) Choice is the obvious first answer. Have you come across a wonderful scotch whisky while on holiday, only to find that it is not available in any shop you can find locally. Here in the UK it is probably easier to get hold of more brands but many fine whiskies are only available to buy in their immediate area.

It is a situation I have found myself in several times. My wife and I spend our Summer holidays on the wonderful Isle of Skye so naturally Talisker has become a firm favourite of ours but we always make a point of trying something different in the local pub in the village of Stein where we rent a cottage. There are approximately 130 to choose from behind the bar so we are spoilt for choice. The problem is whan we get home and would like to get one for ourselves, we cannot find it locally. That is when we are glad that we can buy whisky online.

Our enthusiasm for all things malt is shared by several of our friends so it is great to be able to offer them something really different now and again.

Another good reason to buy whisky online is that many of the sites offering fine malts for sale also have2) tasting notes, not only from the sellers own experienced staff but often from customers also. Some of the descriptions may be comical and a bit over the top but there is no doubting the enthusiasm of the contributor.

The third reason to buy whisky online is the 3) competitive prices available. The major stockists usually undercut almost everyone else, even when delivery costs are taken into account and often there are special discounts available for different packages or combinations of brands.

There are so many whiskies available that it is impossible to try them all but it is possible to bring back some very happy memories by finding that long lost bottle that reminds you of happy times spent on holiday.We never need to buy Talisker online since it is available locally but with the huge explosion in internet sales it is certainly possible to buy whisky online, almost wherever you are in the world, no matter what the brand

Article Source: http://www.articlesbase.com/wines-and-spirits-articles/three-reasons-to-buy-whisky-online-4162518.html

About the Author

There really are some great deals to be found online so it is worthwhile doing some research. I suggest looking at Buy Whisky Online to help you out. There is an increasing number of brands detailed and tasting notes and distillery details being added every day. http://buywhiskyonline.info