Daily Archives: September 8, 2011

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Source: YouTube

手機行動行銷:如何免費利用Foursquare為您的商店/服務/地點作LBS行銷?

想必各位在Inside部落格已經多次聽過Foursquare這一個LBS服務,(請參考本站前文:五個2010年值得觀望的社群媒體網站(一):Foursquare),那麼您心中可能會閃過這兩個疑問?

  • 這個服務在台灣有用嗎?
  • 對於一般店家也可以加入利用嗎?

答案兩者都是肯定的,第一個是,由於Foursquare服務主要是採用使用者建立地點的方式,所以人人都可以建立地點位置及相關資訊,並且透過Check-In簽到打卡來爭奪Mayor的寶座。第二個是,他的商店認證並不限於美國,也就是您只要透過一定的程序,就可以開始利用Foursqaure這個服務為您的商店進行宣傳,本文將針對此進行教學。

下面如果您最近有到華山的藝文中心,並利用Foursqaure Check-In就可以看到下面顯示SPECIAL NEARBY的圖示。

照片

點擊進入後,您就會看到在附近的地點列表中,顯示有SPECIAL的字樣。在這個例子中,我們看到的是Easyoga華山,一個YOGA生活概念館。

照片-1

接著您再點擊進去後,就可以看到Easyoga提供的優惠/好康資訊,在這個例子中,他的好康是,只要您每5次 Check-In 該地點,就可以獲得免費的有機茶飲。嗯~聽起來蠻不錯的。(如果使用者達到門檻,本頁面會變成彩色的)

照片-2

這邊是他們在Foursqaure上面的資料頁面。 您可以注意到,右下角有他們的員工列表。

2010-8-12 下午 10-19-52

那到底要如何申請管理屬於您地點/商家或者在地服務的頁面呢?先假設您的地點已經在Foursqaure裡被建立完成了。(如果還沒的話,請您先透過這個頁面建立地點),所以您可以在Foursquare首頁右上角搜尋您的地點名稱,以誠品書店為例的話,您會看到它的專屬頁面。並在右邊找到 Do You Manage this venue? Claim Here 的連結。

2010-8-12 下午 10-26-28

接著您會看到如下的步驟。點選最下面的Let’s Get Started。在STEP 1裡,您將會需要回答數個關於該地點的資訊問題,包含電話連絡資訊。由於這塊是透過人工認證,所以可能會等上一陣子您才能真正的開始管理您的專屬也說不定。

2010-8-12 下午 10-32-25

而在步驟2裡頭,您將可以建立屬於您自己的優惠方式,包含了提供給Mayor (市長)、頻繁簽到該地、特殊條件優惠(由員工認定)的方式。當您認證通過後,也就可以進入專屬頁面的後台(Dashboard),看看有哪些顧客在您的地點活動,您會看到幾個指標,包含了:

  • 主要指標 Key Metrics (活動概觀 Overview of activity)
    • 總簽到次數 Total check-ins
    • 獨立訪客人數 Unique visitors
    • 有多少人簽到並分享到Twitter Percentage of check-ins shared with Twitter
    • 有多少人簽到並分享到Facebook Percentage of check-ins shared with Facebook
    • 男女簽到比 Gender percentages of check-ins
  • 最常簽到者 Top Visitors (3 位)
  • 最近簽到者 Most Recent Checkins (12位)
  • 所有簽到次數 All Checkins
  • 簽到時段分析 Time Breakdown

foursquare-dashboard-all

而這些數字又可以以不同的時間級距作為分段。

foursquare-dashboard-30-640x208

雖然這些資料作到了初級的顧客資料收集,雖然可能不夠完整或詳細,但不失作為您利用Foursqaure行銷的一個參考依據。如果您已經開始利用Foursqaure進行地點行銷,歡迎您與大家分享您是怎麼做的,效果又是如何呢?

相關文章參考:

圖片來源:iCathySocial Fresh

 

Whiskey (Whisky) in Belgium to 2014

This databook provides key data and information on the Whiskey (Whisky) in Belgium (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The whisk(e)y category was valued at €179m ($262.1m) in 2009, representing a CAGR of 1.8% since 2004.
*By the end of 2014, the whisk(e)y category will be worth €183.5m ($268.8m), with an expected CAGR of 0.5% between 2009 and 2014.
*The whisk(e)y market volume totaled 8.3 million liters in 2009, representing a CAGR of 1.2% since 2004.
*By the end of 2014, the whisk(e)y market will total 8.3 million liters, with an expected negative CAGR of 0.1% between 2009 and 2014.
*The whisk(e)y market was led by Scotch whisky (representing 48.9% of the total value) followed by other whisk(e)y and American whiskey, with a 40.6% and 4% market share, respectively. Canadian whiskey and Irish whiskey constitute the remaining segments with a 3.8% and 2.7% market share, respectively.
*Diageo plc is the market leader with a 36.2% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2
Summary category level: whisk(e)y 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Whisk(e)y 9
Value analysis (Euro), 2004-09 9
Value analysis (Euro), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 13
Volume analysis, 2004-09 15
Volume analysis, 2009-14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37

LIST OF FIGURES
Figure 1: Whisk(e)y, Belgium, value by segment (€m), 2004-14 11
Figure 2: Whisk(e)y, Belgium, category growth comparison, by value, 2004-14 14
Figure 3: Whisk(e)y, Belgium, volume by segment (liters, million), 2004-14 17
Figure 4: Whisk(e)y, Belgium, category growth comparison, by volume, 2004-14 17
Figure 5: Whisk(e)y, Belgium, company share by volume (%), 2008-09 20
Figure 6: Whisk(e)y, Belgium, distribution channels by volume (%), 2008-09 23
Figure 7: Annual data review process 34

LIST OF TABLES
Table 1: Whisk(e)y category definitions 3
Table 2: Whisk(e)y distribution channels 4
Table 3: Whisk(e)y, Belgium, value by segment (€m), 2004-09 9
Table 4: Whisk(e)y, Belgium, value forecast by segment (€m), 2009-14 10
Table 5: Whisk(e)y, Belgium, value by segment ($m), 2004-09 12
Table 6: Whisk(e)y, Belgium, value forecast by segment ($m), 2009-14 13
Table 7: Whisk(e)y, Belgium, volume by segment (liters, million), 2004-09 15
Table 8: Whisk(e)y, Belgium, volume forecast by segment (liters, million), 2009-14 16
Table 9: Whisk(e)y, Belgium, brand share by volume (%), 2008-09 18
Table 10: Whisk(e)y, Belgium, volume by brand (liters, million), 2008-09 19
Table 11: Whisk(e)y, Belgium, company share by volume (%), 2008-09 21
Table 12: Whisk(e)y, Belgium, volume by company (liters, million), 2008-09 21
Table 13: Whisk(e)y, Belgium, distribution channels by volume (%), 2008-09 22
Table 14: Whisk(e)y, Belgium, volume by distribution channel (liters, million), 2008-09 22
Table 15: Whisk(e)y, Belgium, expenditure per capita (€), 2004-09 24
Table 16: Whisk(e)y, Belgium, forecast expenditure per capita (€), 2009-14 25
Table 17: Whisk(e)y, Belgium, expenditure per capita ($), 2004-09 25
Table 18: Whisk(e)y, Belgium, forecast expenditure per capita ($), 2009-14 26
Table 19: Whisk(e)y, Belgium, consumption per capita (liters), 2004-09 26
Table 20: Whisk(e)y, Belgium, forecast consumption per capita (liters), 2009-14 27
Table 21: Belgium population, by age group, 2004-09 (millions) 28
Table 22: Belgium population forecast, by age group, 2009-14 (millions) 29
Table 23: Belgium population, by gender, 2004-09 (millions) 29
Table 24: Belgium population forecast, by gender, 2009-14 (millions) 30
Table 25: Belgium nominal GDP, 2004-09 (€bn, nominal prices) 30
Table 26: Belgium nominal GDP forecast, 2009-14 (€bn, nominal prices) 30
Table 27: Belgium real GDP, 2004-09 (€bn, 2000 prices) 31
Table 28: Belgium real GDP forecast, 2009-14 (€bn, 2000 prices) 31
Table 29: Belgium real GDP, 2004-09 ($bn, 2000 prices) 31
Table 30: Belgium real GDP forecast, 2009-14 ($bn, 2000 prices) 32
Table 31: Belgium consumer price index, 2004-09 (2000=100) 32
Table 32: Belgium consumer price index, 2009-14 (2000=100) 32

For more please visit

http://www.bharatbook.com/detail.asp?id=171465&rt=Whiskey-Whiskyin-Belgium-to-2014-Spirits.html

Article Source: http://www.articlesbase.com/home-brewing-articles/whiskey-whisky-in-belgium-to-2014-4367813.html

About the Author

Bharatbook, the leading information aggregator. We facilitate and support the business information needs. With over millions of reports, you can get instant access and insights on the studies in you for market research, corporate / strategic planning by providing the latest information in the form of reports, journals, magazines and databases on varied industries like automotive, oil and gas, shipping, textiles, pharmaceuticals, energy, banking, finance, insurance, risk management, country intelligence, consumer & durable goods, chemical and more your areas of interest.

LBS + 優惠券,夠吸引人嗎?

(by Lomo-Cam@Flickr)

隨著智慧型手機都內建著GPS晶片,LBS的應用也愈來愈多,什麼是你心目中的最理想的LBS應用呢?除了Foursquare、Gowalla等Check-In遊戲外,Facebook也正式宣佈跨入了LBS的領域。而基於LBS的店家優惠訊息App也愈來愈多,如果有附近的商店的優惠訊息,你會想要透過LBS服務知道嗎?

根據JiWire的調查,有超過50%的使用者希望能收到他們附近商家的廣告,這可能顛覆了以往人們常覺得廣告很煩人的印象。如果廣告的內容是他們有優惠訊息的、並且是在他們附近的商家,使用者可能就會很有興趣了。

那些廣告內容會讓使用者感興趣呢?有超過三成的使用者表示他們願意收到:

  • 附近店家的優惠卷(39%)
  • 附近店家的所在位置(36%)
  • 附近店家的評論(35)

image

而在最有價值的LBS應用排名上,優惠券排名第二,僅在地圖應用之後。

image

台灣基於LBS提供優惠的App慢慢地愈來愈多了,像是折價王就是一個例子,幫助消費者省錢,也幫店家找到了促銷的管道。

想完整觀看整份研究報告,可至JiWire下載

LBS結合行銷的例子愈來愈多,您的公司也想順勢投入LBS的行銷應用嗎?可以參考以下文章:

Inside將持續觀察LBS的應用趨勢,如果您對此議題也感興趣,可以訂閱Inside電子報,我們會將最新的文章寄到您的電子郵件信箱。

 

How to choose the right whisky for yourself

Whisky is usually a complex drink produced under extremely regulated conditions and with exceptional expertise. Whisky can hail from Irish or Scotch depending on the place of origin.  Although the difference in origin might seem like a small difference to novice but it actually made heaven of a difference.

Unlike other spirits, one needs to develop a taste for whisky to relish it. And same goes for buying. You need to understand and know about the whisky before you can start appreciating it. Purchasing a cask of Scotch whisky may be the ultimate prize for a Whisky enthusiast while the same can be overwhelming exercise with many pitfalls.

Whisky buying is an art just like whisky drinking, which one acquires with time and practice. However, there are few basic points which you can consider when buying a whisky to getter the better of you and ensure you have given enough thought before buying.

Look for the label:  The bottle labels talk a lot about whisky, its ingredients, its ageing and its flavours. So the first step to understand whisky buying would be note what the label says. This would help the beginner know and differentiate the various brands, flavours, ageing etc which further will help them in decoding the whisky.

Choose a region of origin: Irish whiskeys are less complex in manufacturing process and palate than Scotch whiskys.  And most importantly, individual choice & preference matters in the choice of Irish or Scotch whisky. So knowing the region becomes imperative. If you know which region is liked by you or person for whom you’re purchasing, then your work becomes much easier. If you don’t know, then you can go for Irish whisky if you like lighter stuff as it’s triple distilled and Scotch whisky for some distinct flavours.

Decide on variety of whisky:  Although tasting whiskys definitely gives a superb advantage to appreciate & decide them, however it’s not a always possible to taste all kinds of whiskys. In that case you can put to use your combined assimilated knowledge of all kinds of whiskys that you tasted to form an idea of the flavour or palate of any whisky you wish to buy. Or you can visit to the free spirit tasting sessions that are hosted by various brands at duty free outlets or luxury hotels. Otherwise you can also go for some popular whisky variety which is widely consumed. The possibility of you, liking it could be higher than something you never knew about.

Note the color of different whiskies: One more important element of whisky is its color. And each color tone has a reason to be so and would have a different effect on the whisky drinkers’ palate. Not always and not everyone can clearly make out the variation in colour and thereby its attributes, but still you should note the color to start relating its attributes to its color.

Compare the age and flavors:  Two key characteristics that define a whisky and differentiate one from the other are Age and Flavours which include nose, color & palate. Some whisky could be more peaty or smoky than the others while some can have more woody-ness to it. Each whisky would have a different smoothness, few distinct aromas & taste, and a distinct finish. And each of these combinations would appeal to you in a different way. It’s said the more the ageing, the smoother and distinctive it becomes. So don’t forget to compare the age and flavours before purchasing whisky.

Hope this comes handy when you shop for your next whisky bottle.

Article Source: http://www.articlesbase.com/gifts-articles/how-to-choose-the-right-whisky-for-yourself-4417004.html

About the Author

Contributes articles on shopping & entertainment.

「Facebook社團」凝聚你我的好工具!

Author :  / Post on : 2011-09-05

經營社群有很多種方法,目前常見的方式是使用Facebook的粉絲專頁,透過粉絲專頁的建立與對此品牌有興趣的追蹤者互動。但其實在Facebook中有一個東西可以更具有凝聚力,那就是「社團」。因為社團發布的訊息是在大家的塗鴉牆上都會出現,會增加彼此之間的互動,如果屬於比較小型的團體,使用這項服務應該會很棒。

目前,大部分的學生都喜歡使用社團服務來集合自己的同學,會建立國小同學社團、國中社團、高中社團甚至是大學研究所通通都有,還有的會建立公司小圈圈,幾個三五好友討論八卦等等,因為社團的能見度非常彈性,可以私密、審核制、甚至是公開都不成問題,反觀粉絲團,就是一個公開的社群。

如果你建立過粉絲團,那你一定會覺得建立社團超簡單,因為它沒有複雜的分類設定,因為這單純只是一個討論、互動的地方,不會有太多營利或是為了要打廣告的感覺。在社團中人人都是平等的地位,就算是管理員,差別在於可以設定社團名稱刪除人員而已XD,整體來講,在社團中發言都是以個人名義,不會像粉絲團一樣,使用粉絲團名義發表。

社團跟粉絲團之間的差異除了前面提到的隱密性之外,社團的會員人數也有所限制,人數限制似乎是和個人可加的朋友數目相同,大概是5000人的樣子。所以說,如果你想要衝人數的話,這就不太符合您的需求。因為社團講求的是一種凝聚力,而不是的一味衝人數而已。如果人數達到上限,大家都有互動的話,這樣的社全互動其實很可怕的。

第1步 進入到社團前導頁,點擊右方的﹝建立社團﹞。

[教學]「Facebook社團」凝聚你我的好工具!

第2步 這時會跳出一個浮動框,請輸入社團名稱、定社團的隱私。在隱私部分有「只限受邀者」、「公開」、「私密」這三種。接著,社團成員名單可以先輸入幾位,沒輸入的話是無法建立社團的,最後點擊﹝建立﹞。

  • 秘密:只有成員可以看到這個社團以及內部貼文。
  • 非公開的: 任何人都能看到此社團。只有團員能看到內部貼文。
  • 開放(公開):人人都可看到這個社團以及內部貼文。

[教學]「Facebook社團」凝聚你我的好工具!

第3步 不同於粉絲團,社團只要這樣一個步驟就被建立起來了。所以社團的活動、操作的動作都會被記錄在社團之中。,這時候可以開始善用右手邊的「邀請朋友加入社團」功能來把屬於這社團的朋友拉進來。當然社團還可以建立共用文件、建立相簿、上傳照片等等,功能都在右手邊,各位可以自行玩玩看。

[教學]「Facebook社團」凝聚你我的好工具!

設定社團固定網址

一開始看到別人的社團有建立固定網址,不過翻了Facebook固定網址的頁面卻沒有發現任何設定的選項,後來才發現說是要設定社團的電子郵件之後才可以啦!至於這個電子郵件地址要幹嘛呢?擁有這個郵件地址的人,可以透過信箱發信,張貼訊息到社團的塗鴉牆上,不過實際狀況香腸是沒嘗試過啦!因為感覺還蠻麻煩的。

第1步 進入社團,點擊右手邊的「編輯社團資料」,進入後上方可以設定社團圖片,下方可以設定社團的權限、名稱以及縮圖等等,其中有一項是「電子郵件」,請點擊﹝設定社團電子郵件地址﹞。

[教學]「Facebook社團」凝聚你我的好工具!

第2步 接著請替社團取一個電子郵件名稱。注意喔!這個名稱將會成為社團的固定網址。固定網址如下,設定好後點擊﹝設立電子郵件﹞。 (名稱無法變更,請小心設定)

社團網址:http://www.facebook.com/groups/您的名稱/

[教學]「Facebook社團」凝聚你我的好工具!

第3步 當電子郵件建立好後,可以在社團的名稱下方看到這個電子郵件地址,大家都可以透過寄信的方式在社團上張貼訊息囉!

[教學]「Facebook社團」凝聚你我的好工具!

解決社團通知信件爆量問題

通常,第一次使用社團的人應該會被社團的訊息嚇壞,因為社團預設是只要有人PO文你就會收到通知信,所以社團上面有100多人,每人每天貼一篇,那你一天就會收島100多封訊息,其實這是非常嚇人的。那該怎麼解決通知信件的問題呢?

那就請您點擊社團名稱右手邊的﹝編輯設定﹞,之後會跳出一個視窗,請在「在下列情況時通知我」部分選擇您要中之的方式,下方的勾勾可以選擇是否Email通知。通知的方式有分成「有成員貼文或發佈回應」、「有成員貼文有朋友貼文」、「只有我訂閱的貼文」,選擇屬於自己的通知類型,最後點擊﹝儲存﹞即可。

[教學]「Facebook社團」凝聚你我的好工具!

在颱風天的前一晚上,因為同學的建議,香腸創立了屬於我們國中班級的Facebook社團,一開始只有幾隻小貓,不到24小時就把三分之二的同學找回來了,再過一天,就差8位同學就全班到齊了。有時候真的不得不佩服Facebook的人肉搜尋能力,透過這樣的一個社群網路,就可以把失聯七年的國中同學通通找回來,蠻威的。

因為大家非常久沒見面,也沒開過同學會,結果第一天就幾個人從半夜12點聊到凌晨5點,不知不覺訊息就破1000,之後的討論串少說也有幾十則回應,雖然太久沒見面都快忘記彼此,不過透過社團的凝聚力,很快地就幫大家又找回以前那種熟悉的感覺。

本文作者: 香腸

在新北市的廟口擺攤,攤位名稱叫做烤魷魚,但我只賣香腸,買香腸沒有送蒜頭,買蒜頭才有送香腸。正所謂掛魷魚頭,賣香腸肉吧?