Daily Archives: August 16, 2011

Gleefull Collab ep. 8

Rachel’s POV: I knock nervously on Finn’s door, my heart is beating so hard it feels like it’s going to jump right out of my chest, Finn opens the door smiling his gorgeous smile Finn: Well hello, why don’t you come in? He takes my coat and pours out two glasses of red wine. He sits down on the sofa and indicates for me to sit next to him, I do so carefully and he hands me one of the glasses, I take a sip Rachel: So what did you want to do tonight Finn: I figured we could pop in a DVD, kick back and just enjoy each other’s company Rachel: Sounds awesome to me He leans over and gently kisses me, his lips are so soft and somehow I feel safe in his arms, I know that what I’m doing right now is so wrong, but I can’t help it, I think I love Finn, and I’ve tried to tell myself a hundred times that I can’t do this, but there’s nothing I can do to stop it… *The next morning* Finn’s POV: I step out of the cupboard, this is becoming a daily thin, but I think I like it. I bump right into Quinn on the way out. Finn: Ohh… Hi Quinn… Quinn: What were you doing in there? Were you in there with someone? She pushes past me and opens the door, I hold my breath, oh god I should have known that I was going to get found out sooner or later, she turns back around and looks at me questioningly Quinn: I’m not quite sure what’s going on, but I will find out sooner or later, I promise you, and in the mean time, stay away from Rachel! I roll my eyes and kiss Quinn on the cheek, she walks away <b>…</b>

Source: YouTube

Geography and Wine

Soil composition, contrary to popular belief in wine circles, does not affect the taste of wine. However, soil composition can drastically affect the types of grapes that can be grown in the area.

France is the world’s second top producer of wine in the world. In France, wine is very carefully controlled by the government to ensure proper naming of in-country wine. The Bordeaux region in southern France produces the largest amount of wine and has the widest variety of grapes available for winemaking. Merlot, Cabernet and Sauvignon grapes are the top three grapes in this area. Wineries in this are also known for their collaborative mixing of various wines that diversifies the Bordeaux region greatly. In the Burgundy region of France, the two dominant grapes are Pinot Noir and Chardonnay. The wineries in Burgundy are usually very small and very old, with entire towns depending on wine production. In Loire, the Sauvignon Blanc grape dominates wine production, and central Loire is notorious for its delicious Rose wines.

Italy is the world’s top producer of wine in the world. It accounts for 30% of wines in the world today. Italians consider wine and food to go hand-in-hand. You cannot have one without the other in Italy. Piedmont is a small region at the southern end of the Alps, and it is known for its unique Nebbiolo grape. This grape produces one of the deepest, dry red wines in the world. The other popular grapes in this region are the Moscato grape and Barbera. Barbera is similar to Nebbiolo but is simpler to produce. Tuscany, in contrast, is one of the more popular Italian wine counties. In Tuscany, Chianti is king. Chianti here is made up of Sangiovese and Canaiolo grapes which give the wine a nice, dry cherry and fruity taste.

Spain, a less-known wine producer, is known for its diverse climate that can accommodate many types of grapes. It is the world’s third top producer of wine, and has the most vineyards in the world. Rioja and Ribera del Duero are Spain’s most productive and profitable wine regions. These regions are known for their Tempranillo grape, which tends to produce very fruity and light wine. Piorato is another region in Spain that is known for its very expensive wines from ancient vineyards that only recently began producing excellent very dry red wine. The final region of interest is Jerez in Southern Spain, which produces some of the best Sherry in the world.

Where dessert wines are concerned, Portugal is almost always involved. In Portugal, wine makers produce “Port” which is wine fortified with brandy. They also produce some very smooth reds, such as those produced in the Douro and Dao districts.

Germany is best known for its white wine. Germany has a huge production of Riesling grapes, which yield fruity and sweet wines. The region of “The Rheinhessen” is wine central in Germany, and it has the Muller-Thurgau grape which yields dry whites and reds.

These are just some of the most popular grape regions where wine is produced. Of course, there are countless other parts of the world that offer their own mixes of grapes and flavors! We recommend you try every region once to see what suits your taste.

Article Source: http://www.articlesbase.com/wines-and-spirits-articles/geography-and-wine-4439659.html

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Facebook廣告有人「點」的四大祕招

作者 : 林汶
(2011-08-15)【奧美公關亞太區數位影響力論壇】Facebook不僅是網友聯絡感情的數位空間,也是品牌搶曝光的好地方。如何利用廣告設定功能,精準觸擊目標消費族群?連回品牌官網後,又該怎麼做?
圖取自Facebook
(Brain.com 2011-08-15) 當網友使用Facebook時,所看見的頁面右邊通常都是廣告欄位。而這些兵家競爭之地,總是讓品牌行銷人擔心,他投放的廣告資源,是讓人跳過,還是值得分享的好訊息。當點擊率總低於預估值時,該怎麼辦? 

這次數位影響力論壇,提供幾個提升Facebook廣告效益的秘方,讓品牌的FB廣告,可輕易的擺脫「作了沒人點」的宿命。一起來看看!

1. 選定目標群眾
茫茫Facebook使用者中,該怎麼選擇目標群眾,才能精準有效的將廣告下在對的地方?
.設定目標群眾地域性及人口樣本。
.設定目標群眾的興趣、喜好、教育程度、職業。
.具有相關度最高的目標群眾。


▲設定好目標族群的年齡、興趣等人口特性後,右方會出現受眾規模的預估值。

不過值得注意的是,長期、大量又相同的廣告,會讓使用者厭倦。所以針對不同年齡層,設定獨特的FB廣告,將會有意想不到的結果發生。

2. 創新和多樣化廣告創意
Facebook廣告不等於搜尋廣告,如果稍微簡單地更新廣告創意,將會得到不一樣的效果。舉例來說,歐洲電信品牌Vodafone推出一隻新款手機時,根據不同的性別及群眾,客製化廣告訊息內容。

3. 驅動消費者點擊廣告的五大秘訣
.利用不同色邊接觸各種不同的目標群眾
.問問題的方式引起共鳴
.標明促銷時間
.強調折扣及免費贈品
.搭配季節性及促銷活動

4. 讓Facebook變的更友善
當消費者透過Facebook廣告連結至企業網站頁面時,請將企業網站頁面設計較友善些、使用起來順手,不會讓消費者感到困惑。

再來透過Facebook廣告連結,將消費者留在官網頁面,舉例來說,歐洲平價機票訂購網站Easyjet的最終銷售目的,就是希望消費者透過廣告訂機票,因此官網首頁即是「訂機票+訂房+租車」系統。

不過,對零售業服飾品牌ASOS來說,ASOS銷售目的即是希望消費者購買這個品牌的風格或態度,可以代表每個消費者都是獨一無二的,因此ASOS將300多種服飾搭配放上首頁,消費者可隨時變化。


▲Easyjet以訂房系統作為官網首頁,讓消費者方便訂票。


▲ASOS在官網首頁放上多種搭配風格

本文同步刊載於奧美公關部落格,更多數位影響力的文章,請上奧美藏經格

尊重智慧財產權,如需轉載需徵求同意並註明出處「動腦網站www.brain.com.tw」,謝謝!

 

超級義大利 2006 Brunello

飲酒過量有礙健康
超級義大利 2006 Brunello

編號 型態 酒廠 年份 品名 容量 WS 其他 定價 活動價
IT270308 Eredi Fuligni 2008 Rosso Toscana IGT “S.J” 750 07/91 1,246 688
IT270106 Eredi Fuligni 2006 Brunello di Montalcino DOCG 750 96 JS 3,296 1,821
IT270198 Eredi Fuligni 1998 Brunello di Montalcino DOCG 750 91 3,981 2,200
IT270204 Eredi Fuligni 2004 Brunello di Montalcino Riserva DOCG 750 96 5,477 3,026

注意事項:
● 以上價格包含5%營業稅



http://WineSymphony.com

 

A couple of procedures on Wine Tasting – Useful Wine Tasting Suggestions – Wine

Have you have ever wondered why men and women at wine tastings go by means of a type of ritual of tilting their glass, swirling the wine around the bowl, sniffing the wine and apparently gargling with the wine prior to ultimately spitting it out?

For those who have, then this entire process is not actually such a mystery and rather basically represents the five steps that are necessary to assess good quality of a wine.

Let’s look at every of these five actions to see just how simple the process definitely is.

– Testing the color and clarity of a wine.

Within the case of red wines the glass needs to be tilted and then viewed against a white background. In case you examine the edge, or lip, of the wine against the glass and see a dark color that runs clear to the edge then this indicates an incredibly young wine. A slightly lighter color that tends to hold to the center of the glass with a wide clear lip is indicative of an older wine.

For white wines the clarity is assessed by looking straight down into the wine. The greater the clarity, the extra the wine will appear to sparkle, rather like diamonds.

– Testing the body of a wine.

Swirl the wine vigorously around the glass and then observe the wine on the bowl of the glass once the glass is held still. In some cases the wine will appear to adhere to the bowl of glass although in other instances there is going to be little if any sign of the wine on the bowl at all. The extra a wine adheres to the sides of the glass, the greater its body.

– Testing the aroma of a wine.

Swirl the wine in your glass to release its vapours and then sniff deeply. Assessing the resultant smell is some thing of an art that takes time to ideal but, in general, a young red wine will smell heavily of berries and will often also smell sightly of mint, spice, liquorice, or chocolate. As a red wine ages it’ll smell a lot more of raisons or prunes and, lastly, when it truly is past its best, it will take on the aroma of vinegar. White wines follow a comparable pattern.

– Testing a wine’s sweetness, acidity and tannin.

Take a little amount of wine into your mouth and commence by rolling it around on your tongue. Then, hold the wine within the center of the tongue and gargle by slowly sucking in air to vaporize the wine and release its flavor.

A sweet wine will cause a tingling at the tip of the tongue, though an acid wine will create a sensation of pins and needles on the sides of the tongue. A wine which is high in tannin will generate a feeling of dryness throughout the mouth.

Young red wines tend to contain many tannin which acts as a natural preservative and is the reason why most red wines can be stored for significantly longer than white wines.

– Testing the concentration and aftertaste of a wine.

The finest red wines have a deep fruit concentration which is experienced just just before you swallow. For this reason it is best to always swallow a little of the wine at wine tastings. The most effective wines will display a lingering, pleasant finish.

As with lots of things in life wine tastings can appear to be something of a mysterious ritual art but, behind all the show, is really a fairly simple procedure that most of us can master along with the so-called connoisseurs.

Article Source: http://www.articlesbase.com/food-and-beverage-articles/a-couple-of-procedures-on-wine-tasting-useful-wine-tasting-suggestions-wine-4438314.html

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Want more tips on making homemade wine? Know more information on how to store wine properly before you buy wine gifts.