Daily Archives: August 12, 2011

Barolo

Red wine

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Facebook推出獨立的Messenger Mobile App : it’s the right and smart Move!

ROBERT LO 11 AUGUST 2011

Facebook於昨天(美國時間八月九日)推出了適用於iPhone與Andriod上的Facebook Messenger Mobile App,GigaOm上有一篇詳細的Facebook Messenger使用說明,有興趣的讀者可以看這裡(也有一篇Facebook Messenger,Google+ Huddle與Apple iMessage的比較整理,看這裡),相信也有不少讀者已經安裝使用中,筆者就不再贅述。

這個Messenger App是由Facebook今年3月併購之Beluga團隊為頭所開發,Beluga被併購之前,已經是一個很受歡迎的Group Messaging的Mobile App,所以從Facebook Messenger不難看出有Beluga的影子。Facebook的Mobile App中本來就有Messages的功能(也有Chat),為何Facebook不從增強App中Messages的功能下手就好,卻要鄭重其事地開發另一個獨立的Mobile App?以下是筆者認為的幾個主要理由:

簡單且便利(快速)

手機上操作的介面與電腦Web端介面大不同,即便Facebook已經有Mobile App Version,但設計上主要是便利最常使用的”News Feed”以及”Notifications”,雖然App介面上有Messages的項目,操作上並不直接。已經有越來越多人使用Facebook Messages的功能(且與使用News Feed的用途不同),於手機上若有一個單獨的App,功能訴求簡單清楚,可以讓使用者快速地傳遞訊息,提高便利性會因此增加更高的使用率。筆者安裝了Facebook Messenger後,確實感受到這樣的便利性,會傾向經常使用。

可以舉的例子,Skype是網路通訊的市場領導者了,除了語音之外,也有視訊與文字訊息的功能。但這些所有的功能整合在一個App中,固然很powerful,但對於只要其中一項服務的使用者,卻有顯得”大而不當”,尤其是在手機上。所以除Skype之外,訴求傳遞文字訊息的WhatsApp Messenger,與著重語音通訊的Talkbox Voice Messenger,都還能受眾多智慧型手機使用者青睞的原因。除了簡單與便利性大不同,有時候也會牽涉到”Fat-client”與”Thin-client”的運算效能(快速與否)。

 

增強通訊的即時互動性

筆者曾於「Facebook+Skype, 疑問多於驚嘆的合作案」此文中舉出,

Facebook提供的Social Networking,本質上主要是讓你於人際網路(Connection)中進行”分享(Sharing)”的”互動(Interaction)”,而非”通訊(Communication)”的”互動(Interaction)”

也因此筆者並不看好Facebook與Skype的合作。因為通訊的本質是即時性,提高即時性,互動性也會增高。相較於電腦前使用Facebook,因為可以行動上網的智慧型手機是隨身的,加上大部分Facebook Mobile App的使用者是手機開機後就自動登入,always-on + anywhere 就讓於手機上使用Facebook有了即時性,也讓Messages的應用提高了互動性。這樣的環境下,Facebook策略上可以增強其”通訊的互動”,而一個獨立的Facebook Messenger App,有更多的彈性與空間,可以依通訊的本質與使用者通訊上的需求來發展,成為一個專注於通訊服務的App。

這樣的策略之下,Facebook Messenger不僅嚴重擠壓WhatsApp的生存空間,也可以正面迎戰iOS即將要推出的iMessage,TechCrunch這篇文章更直指行動通訊業者的SMS服務被取代已經是指日可待了(這是另一個議題,就跟電信業者過去賴以為生的語音服務的命運類似)。

 

接下來的發展?More stand-alone Mobile Apps to come?

Facebook於此時推出獨立的Messenger Mobile App,不論是由便利Facebook手機端用戶使用Messages功能,或者專注發展成為通訊服務以提高競爭性,都是一個正確與明智的策略。若用同樣的邏輯,Facebook還有沒有可能推出其他stand-alone的Mobile Apps呢?筆者大膽來預測如下:

Photo Sharing App

今年六月的數字,每月有多達60億張照片上傳至Facebook上,總數也累積到高達1,000億張,加上目前幾乎都是用iPhone或其他智慧型手機來自拍或拍照的推波助瀾,Facebook已經著手開發的Photo Sharing App,TechCrunch今年六月揭露的一些相關的照片

這個Photo Sharing App可能會結合於Facebook的Mobile App中,但也可能類似Facebook Messenger成為一個獨立的Mobile App。但專注於Photo Sharing的 App例如 instagram大受歡迎,與WhatsApp有類似的道理,也證明獨立App是有市場的空間。所以依循Facebook Messenger的策略,筆者認為Facebook推出獨立的Photo Sharing Mobile App機率頗高。

Voice/Video Communication Mobile App

這是從通訊互動的發展來猜測的。前述Facebook Mobile App上已經有Chat的功能,點進去可以看到目前正在線上的List(如下圖)。Voice與Video的通訊比Message更強調即時性(應該說沒有即時性就沒有Voice/Video通訊),所以進行Voice/Video通訊至少要確認對方是上線的狀態。加上Facebook不是已經跟Skype合作Web端的Video call了嗎?所以Chat可以進一步發展成為獨立的Voice/Video Mobile App(想像下圖若Contact上可標示Voice與Video的icons,表示該Contact可進行Voice或Video的通訊狀態),來個東打Google Voice,西擊Apple Facetime!!

 

讀者想到Facebook還可以開發什麼獨立的Mobile Apps了嗎(例如social Music sharing?)?可以於此分享一下。但太多的獨立Apps對使用者而言也不見得是好事,原本的便利性可能也因此打折扣。不過若Facebook有意因此將這些Apps都變成不同的產品(事業群)來經營,也未嘗不可!

Robert Lo

鍾情於電信, 熱情於網路, 目前旅居矽谷(美國加州).

 

Why Drink Wine? (Ezine Ready)

During the mid-90s, word of the “French Paradox” broke worldwide and everyone took notice. The paradox was this: how could the French, notoriously high consumers of cheese and fatty foods, have such a low rate of heart attacks? The answer was simple: their moderate daily wine intake. From a very young age, French children begin drinking wine with their parents at dinner. It is not viewed as some taboo substance, merely as another part of a meal.

In America, this sort of behavior is unheard of! Americans tend to have a common fear of alcoholism and liver damage associated with any type of alcohol, especially with daily alcohol consumption. However, you’ll find with proper research that wine is actually very healthy in moderation. Wine provides several positive health benefits as long as it is enjoyed reasonably. The benefits of wine consumption can come from cooking with it as well as drinking it.

Studies have found that a moderate, steady intake of wine promotes good health. Early studies found an antioxidant in red wine called “resveratrol” that possesses healing properties. Later studies also found similar properties in white wine as well. In fact, some American winemakers have since altered their winemaking process to enhance the health benefits of their product.

Studies have shown that red wine has positive anti-aging effects, kills cancer cells, and helps prevent stroke by keeping arteries clean, while white wine has been shown to improve lung function as a result of its antioxidants. Antioxidants are the building blocks of cells, especially in the immune system. Both red and white wine reduce coronary heart disease, promote healthier blood vessels in the elderly, and reduce ulcer-causing bacteria.
Wine has also been shown to lower the risk of heart attack for men with high blood pressure, and decrease ovarian cancer risk, build stronger bones, and lower the risk of stroke in women. While the exact mechanisms within the body produced from wine are not specifically known, it is definitely beneficial to consume wine everyday – as a dinner drink or in cooking.

When you consider the natural process of winemaking, it’s one of the purest and most organic beverages you can enjoy. Wine ferments naturally and comes with enough preservatives for it to last about a year and a half. All grapes come with a baseline level of sulfites that keeps them from rotting on the vine. Most wines you buy at the liquor or grocery store have added sulfites to allow them to last much longer. To avoid the “sulfite-headache” that wine drinkers sometimes get, it is recommended you eat a larger and more varied meal with your wine. This will aid in the digestion of the alcohol and slow down its absorption.

Once again, the key is moderation. As with everything, there is such a thing as too much wine. Binge-drinking on the weekend isn’t going to help you combat any disease; in fact, drinking too much alcohol brings a whole host of other health problems with it.
So keep enjoying your 1 – 3 glasses of wine daily with dinner, it’s not going to hurt you. In fact, it may extend your life!

Article Source: http://www.articlesbase.com/wines-and-spirits-articles/why-drink-wine-4457658.html

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